We know being a parent is often hard work and our mission is to make it just a little easier so you can focus what matters most, all the smiles, laughs and cuddles! We strive to bring you the best, safest and unique solutions to the challenges of new parenting! We believe that you deserve the best products and the best service and we strive to give you that! You have much more important things to deal with!
Simple & Effective Solutions For New Parents on The Go!
What's Hot Now!
Don't Just Take Our Word For it! Carseat Sidekick Mom Tested and Approved
“One of the best inventions ever made! My 2nd child is 5 months & still not a fan of the car seat & this lil contraption makes getting her in such a smooth process it has totally changed car seat adventures for us!! ” - Jennie
“So Simple, yet so helpful!! Why didn't I think of that!?!?! GREAT invention to solve a simple problem! I would HIGHLY recommend this product!!! I only wish we bought it sooner! This will be my go to baby shower gift from this point on! ” - Denise
“I buy these as a gift for every baby shower I attend! These make pulling the straps out of the way so convenient, they are so easy to use too! I've bought a few as baby shower gifts and so far those mothers are raving about them. My sister had her 3rd baby, so I bought her a set.. She wished these were available years ago! You'll love them! Made with quality, durable materials. I will continue to buy these:) thank you ” - Kim
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On the Go Accessories
Our company was founded in 2010 by a Mom and Dad duo around our featured product, the Carseat Sidekick, after taking their newborn home from the hospital and realizing that there was no easy way to get the straps out from under their son without waking him or making him cry. Knowing there had to be a better way and not finding one, the Carseat Sidekick was an invention of necessity. Years later, with thousands of satisfied customers, we've helped make infant care just a little easier. We've recently brought on other products every Mom and Dad needs to protect their child, celebrate the special bonds of parenthood, or just make things a little easier. We believe that you deserve the best products and the best service and we strive to give you that! You have much more important things to deal with!
Our core values include: